email Jeff to schedule a tour

Jeff Batten owns WCHM 96.7, WJRB 95.1, WJUL 97.7 and WJBB 107.1 radio stations north of Atlanta and also Batten Communications, Inc, once the Southeast's largest independent sports television production company. BCI has produced tens of thousands of hours of original sports television on national networks, regional sports channels and local broadcast stations.

Who is the ideal student?

  • I'm convinced there are three broad categories of people CGB can help:
  1. The early/mid-20s male/female, who might have a college background or degree, but is currently in an entry-level job that isn't the right fit. This person is somewhat mobile and knows that a career in sports broadcasting is the "ultimate dream," but he/she doesn't know how to get started.
  2. The late teen/early 20, who decided that college isn't what he/she wanted to do. This person needs to find employment in an industry that doesn't discriminate against someone without a college degree.
  3. The established 30 or 40-something who'd like to change careers but has obligations and is somewhat settled. Still, this person would love to work part-time in Atlanta TV/Radio (wondering where it might lead) or maybe even pursue it as a hobby, announcing for high school teams or even starting a "side business" doing internet broadcasts, finding sponsors and selling tapes to parents, etc.. (This is happening all over the place, by the way.)

What will I be doing during the nine-week course?

  • This is the “secret recipe” of CGB, so to speak. CGB is affiliated with Batten Communications, Inc., which is the southeast’s largest sports production company. You will be working on real projects (Hawks, Thrashers, Braves, college sports, high school sports are recent projects!) that air on real television and radio stations all over the South. You will not be lectured from the blackboard – ever. There’s no time for that. Every week, you will be part of the shows we produce and by the end of your eight-week training, your contributions  - and name in the credits - will be seen by literally hundreds of thousands of viewers. Now, THAT’s something to put on your resume!

Is sports broadcasting a good career to get into?

  • Honestly, I launched CGB only because, unlike the shrinking music-based radio industry, the sports broadcasting industry is still growing. The nightly local television sportscast is not going away. Sports/Talk radio stations are not going away. Internet sports broadcasting is as hot as any media field out there. These television and radio stations need staff constantly and after 15 years of working with them, I know exactly who to put you in touch with when your training is complete.

What should I look for in a broadcast school?

  • Three things: First, what kind of demo/resume tape can you expect to leave with? If you want to be on-camera talent, for example, then you want to be confident that the studio backdrop in your tape looks like a real studio and not a plastered photo of the Atlanta skyline. Second, are there actual jobs available when you graduate? (I'm certain that we can get you started! A dedicated placement director will make sure you know about every opportunity!) Third, what is the tuition? Can you afford this? Does $13,000 sound pretty high for nines weeks of training? (It certainly did to me. That’s why CGB’s tuition is thousands less than that of the other Atlanta broadcasting school.)

What will the placement process be like?

  • You deserve to leave CGB with the knowledge that “you won’t be forgotten.” A dedicated placement director will make sure that you know about all job updates for as long as you want to remain in our database. You will receive an e-mail blast each week, after you leave the program. Also, there are lots of potential employers that are not stations, per se. We know where to point you. Finally, you will be able – through a scheduled appointment – to freshen up your demo tape even after you graduate. CGB really does want to be a lifetime resource.

What am I “walking out the door with?”

  • Every vocational school is required to give you a certificate of some sort. While you will be proud of the hard work that your CGB certificate represents, it would be naïve to think that a station manager or news director would award you with a job solely based on that. That’s why your “demo tape” is the key to the entire training. The “demo tape” is really what your tuition is buying: a body of work that demonstrates that you can be a productive employee. (By the way, please make sure that you don’t enroll in a program that can’t show you what your demo tape might look like in eight weeks, whether its audio or video.)
  • More importantly, though, while you are a trainee at CGB, you will also be interning for Batten Communications, Inc., the southeast’s largest independent sports producer and a chain of five AM/FM stations. As many of my former employees/interns can attest who’ve moved on to station jobs, that’s worth something on the resume. Really, that’s the key to the entire CGB concept.

How do I get started?

Please call me, Jeff Batten, at 404 929 0522. You’ll come to our North Atlanta office, which is convenient to 75,85, 285 and 400. You’ll immediately anchor the “demo sportscast.” (See an example on the homepage.) We’ll talk about what you want to do, decide if it’s a reasonable goal (replacing Chip Caray on the Braves broadcasts right away is not a reasonable goal!), discuss how we’ll approach it and then get the admissions process underway. The staff and I look forward to meeting you!